Blueprint Gaming is the UK's leading domestic slot developer — founded in Nottingham in 2001 and owned by the Gauselmann Group, Germany's largest private gaming conglomerate. Blueprint built its reputation on IP-licensed Megaways titles (Eye of Horus, Rick and Morty, Ted, Fishin' Frenzy), the Jackpot King progressive network, and the Bonus Selector feature that lets players choose their bonus type before free spins activate.
Blueprint Gaming — The UK's Home-Grown Slot Studio
Blueprint Gaming was founded in 2001 in Nottingham, England — making it one of very few major slot developers headquartered in the UK (most competitors are Swedish, Maltese, or Australian). The UK base gives Blueprint a natural advantage in culturally resonant IP: Eye of Horus has FOBT heritage in UK betting shops, Fishin' Frenzy was a pub gaming machine staple before the online version, Ted draws on the UK's adult comedy cinema market.
The Gauselmann Group — Germany's largest private gaming company, owner of the Merkur brand with a network of German arcades and betting shops — acquired Blueprint as its online content arm. This corporate backing combined with UK regulatory expertise positions Blueprint as the dominant domestic supplier to UKGC-licensed operators.
Jackpot King — The Overlay Progressive Network
Jackpot King is Blueprint Gaming's progressive jackpot system — and it works differently from standard standalone progressives. Rather than dedicated jackpot games, Jackpot King overlays onto existing Blueprint slots. Any Blueprint game at a participating Jackpot King casino can trigger the progressive jackpot while the player is playing that title normally.
Three tiers:
- Royal Jackpot — frequently triggered, lower value (typically hundreds to a few thousand)
- Jackpot King — mid-tier progressive, typically £/€10,000–£/€100,000+
- Jackpot King Deluxe — top-tier, networked across all participating casinos, can reach £/€1M+
The Jackpot King trigger is random — it can activate at the end of any spin in any eligible game, independently of whether that spin won or lost. This means a player spinning Eye of Horus could win a £500,000 jackpot on a spin that would otherwise have returned nothing.
IP Megaways Catalogue
Blueprint licences Megaways from Big Time Gaming and has applied the mechanic to a wider IP portfolio than any other developer:
- Eye of Horus Megaways — online adaptation of the UK FOBT classic. Egyptian theme, up to 117,649 ways. One of the most-searched Megaways titles in the UK.
- Fishin' Frenzy Megaways — UK pub gaming staple adapted to Megaways. Fishing theme, high max win, strong brand recognition.
- Ted Megaways — Universal Pictures licensed IP (R-rated talking teddy bear film). Bonus Selector available — player chooses bonus type before free spins.
- Rick and Morty Megaways — WarnerMedia/Adult Swim licensed IP. Multiple bonus modes themed around the show's characters.
- Monopoly Megaways — Hasbro IP. Board game mechanic integrated into free spins.
- Rainbow Riches Megaways — Light & Wonder Barcrest IP (Irish luck theme), one of the UK's most-played themed slots.
Bonus Selector Feature
Blueprint's Bonus Selector is a feature in select titles that lets the player choose which bonus mode activates before the free spins begin. In standard slot design, free spins mode is determined by the game randomly or by which scatter symbol combination triggered it. Bonus Selector gives the player agency.
Games supporting Bonus Selector include Ted Megaways, Rick and Morty Megaways, Genie Jackpots Megaways, and others. Modes typically vary by volatility and mechanic — for example, a "low hit frequency but higher max win" mode versus a "frequent wins but lower cap" mode. This player preference integration is distinctive in the broader slot market.
Frequently Asked Questions
Who owns Blueprint Gaming?
Blueprint Gaming is owned by the Gauselmann Group — Germany's largest private gaming company. Gauselmann also owns the Merkur casino brand. Blueprint operates as Gauselmann's online casino content arm from its Nottingham headquarters.
What is Jackpot King?
Jackpot King is Blueprint Gaming's overlay progressive jackpot network. It activates across all Blueprint games at participating casinos — any spin in any eligible Blueprint title can randomly trigger the Royal Jackpot, Jackpot King, or Jackpot King Deluxe tier.
What is Bonus Selector?
Bonus Selector is a Blueprint feature in some titles (Ted Megaways, Rick and Morty Megaways, etc.) that lets the player choose which bonus mode activates before free spins begin. It gives players preference control over volatility and mechanic type.
Does Blueprint only make Megaways slots?
No. While Blueprint is one of the most prolific Megaways licensees, the studio also makes non-Megaways slots including original IP titles and licensed games in standard reel formats. The Jackpot King overlay applies to Megaways and non-Megaways Blueprint games.
Where can I play Eye of Horus Megaways?
Eye of Horus Megaways is available at most UKGC-licensed casinos — it's one of Blueprint's most widely distributed titles. William Hill, bet365, Sky Vegas, Betway, and Paddy Power all carry Blueprint's catalogue.