Unibet is operated by Kindred Group (Nasdaq Stockholm: KIND-SDB). It holds MGA + SE (Spelinspektionen) + NO (Lotteritilsynet) + BE (Gaming Commission) + IT (ADM) + DK (Spillemyndighed) licences. Founded ~1997 (27+ years). 3,000+ games, full sportsbook, live casino. We rate it 8.4/10.
Kindred Group — Publicly Listed (Nasdaq Stockholm)
Unibet is the flagship brand of Kindred Group AB (Nasdaq Stockholm: KIND-SDB) — listed on Sweden's Nasdaq exchange with annual revenues exceeding SEK 17 billion ($1.5B+). Kindred also operates NordicBet, 32Red, Maria Casino, Betsafe, and 10 other brands. Public listing provides the highest tier of corporate accountability: audited financials, institutional shareholders, and annual reports that include responsible gambling metrics. No private Curaçao operator can match this accountability level.
5+ National Licences
Unibet holds MGA plus national licences in: SE (Spelinspektionen — mandatory Spelpaus self-exclusion), NO (Lotteritilsynet — strict Norwegian protections), BE (Gaming Commission — Belgian national compliance), IT (ADM — Italian ADM licence), and DK (Spillemyndighed — Danish licence). Each national licence provides jurisdiction-specific protections significantly stronger than MGA-only alternatives. Swedish players get Spelpaus integration; Belgian players get Belgian complaint resolution; Italian players get ADM consumer protections.
27+ Year Operating History
Unibet was founded around 1997 and has operated for 27+ years — the longest operating history of any online-first casino brand in this review set. Operating through the dot-com bust, UIGEA, multiple EU regulatory overhauls, COVID, and two and a half decades of player relationships without payment failure is an extraordinary trust credential.
Casino + Sportsbook
3,000+ casino games from NetEnt, Microgaming, Evolution Gaming, Pragmatic Play, and Play'n GO. Full sportsbook: 30+ sports with live in-play, cash-out, and Nordic sports specialisation. Casino and sportsbook share one account. Live casino (Evolution) covers 150+ tables.
Responsible Gambling Leadership
Kindred Group's "Journey" programme is a real-time player protection system using analytics to identify at-risk players and intervene. Kindred was the first major operator to publicly disclose the percentage of its revenue from "high-risk" players — a level of transparency no Curaçao operator has attempted. This is responsible gambling at the corporate level, not just the regulatory minimum.
FAQ
FAQ
- Who owns Unibet Casino?
- Unibet is the flagship brand of Kindred Group AB (Nasdaq Stockholm: KIND-SDB), listed on Sweden's Nasdaq exchange. Kindred also operates NordicBet, 32Red, and 10 other gambling brands.
- What licences does Unibet hold?
- Unibet holds MGA plus national licences in Sweden (Spelinspektionen), Norway (Lotteritilsynet), Belgium (Gaming Commission), Italy (ADM), and Denmark (Spillemyndighed) — 6 licences total.
- How long has Unibet been operating?
- Unibet was founded around 1997 and has 27+ years of continuous operation — the longest history of any online-first brand in this review set.
- Does Unibet have a sportsbook?
- Yes — Unibet offers a full sportsbook covering 30+ sports with live in-play betting, cash-out, and Nordic sports specialisation.
- Is Unibet Casino legit?
- Unibet is operated by Nasdaq-listed Kindred Group with 6 national licences and 27+ years of operation. It is among the most credibly regulated online gambling platforms in Europe.